by harshith@h2hcopy.com | Dec 10, 2020 | Copy 101
“Let’s just look at what the top players are doing and replicate those strategies.” “Come on! This strategy has worked for Amazon and many other leading sites. It’ll work for us too.” We’ve been brainwashed (kinda) to just copy and adopt the best practices in... 
by harshith@h2hcopy.com | Dec 10, 2020 | Copy 101
Value Propositions are undoubtedly one of the most fundamental concepts in conversion copywriting. It forms the basis for the rest of the copy. But what exactly is a Value Proposition? How do you know if your approach is right? How to score your UVP to make sure... 
by harshith@h2hcopy.com | Dec 10, 2020 | Copy 101
Some of you must have read or at least heard of the book “Influence: The Psychology of Persuasion” by Robert Cialdini. He is a pioneer in the field when it comes to persuasion techniques and his 7 principles are often considered the go-to place for anyone looking to...
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