Referrals are amazing.
But they're the most expensive lead source you have.
No systems. No predictability.
Just hope and timing.
We fix that.
EXECUTIVE BRANDING & LINKEDIN CONTENT AGENCY FOR THE C-SUITE
Influence your buyer’s journey, attract the top 0.1% of talent, and own the conversation in your industry
*Run by a team of pre-GPT writers who have collectively worked on over 120 executive brands, waging a war against AI slop.
OUR CLIENTS ARE BACKED BY
"I’ve been getting high-quality inquiries from C-level execs at the kind of major companies we want to work with."
Carolyn Dilks
,
Co-Founder & CEO, Passetto
QUICK SETUP
Which of these channels are you already spending on?
Search & AI Visibility
BUILD AUTHORITY, DRIVE PIPELINE
You've invested in SEO, GEO, AI-SEO or whatever you want to call it. Good move.
Your blog is undoubtedly important. But where else do these LLMs pull answers from? LinkedIn is consistently among the top 2 most cited sources for B2B queries (sources: Semrush, Profound, MarketingProfs)
Events
DRIVE DEMAND, GENERATE LEADS
Events are back big time. Don’t let anyone convince you otherwise.
When was the last time you noticed a speaker who has a dormant social media presence? Let me know.
Imagine how much easier it’d be to start conversations when you’re an authority in your space.
Out Bound
NURTURE RELATIONSHIP, INCREASE CONVERSATIONS
The effectiveness of outbound is currently at an all time low. But let’s not take the route of blaming the channel here. It’s largely poor execution.
Let’s assume you cracked the code for world-class outbound campaigns. Even then the odds of your prospect digging into your socials before responding is pretty high.
Ads
GET DISCOVERED, BUILD LONG-TERM GROWTH
CPCs, CAC, CPMs are all higher than ever. Ironically, less effective than ever too. Enter: LinkedIn Thought Leader Ads.
It MUST be a part of your demand gen motion. Period.
Turns out people are seeing ~7–10x higher CTR and ~4–5x cheaper clicks compared to typical sponsored posts. One of our clients drove 50 registrations overnight for their webinar by putting a measly spend behind one of our posts.
My business grew $1 million ARR during that period.
"I brought on Harshith to scale my LinkedIn strategy at a pivotal time in my agency’s growth. My LinkedIn ran on auto-pilot. While I fed in long form content and case studies, Harshith turned it into nuggets of gold.
When you look up driven, talented, resourceful, and LinkedIn posts in the dictionary, you find a picture of Harshith... Can not recommend him enough, except to my competitors. Please don't hire him. Anyone else, please hire Harshith."
Matthew Shterenberg
,
CEO, Deeproots Partners
The anatomy of the top 1% of executive brands
Having a great product is a precursor to making marketing work. Executive branding has a similar set of prerequisites.
The results of your growth on LinkedIn are downstream effects of:
HAVE AN OPINION. STAND BY IT
No, we aren’t posting contrarian takes for the sake of it. But if you *genuinely* believe the status quo is wrong, you better let your prospects know why.
WRITING LIKE AN ACTUAL HOMO SAPIEN
Thanks to AI, a lot of great writing patterns are overused now. Contrast structures (not X but Y), em dashes, etc. Well, that’s where we come. We notice dozens of other patterns that you might never notice. And we know how to work around them.
HAVING ENOUGH SOCIAL PROOF
You want leads from this platform. That’s exactly why you’re reading this page. But that’s highly contingent on the kind of testimonials and case studies you have, and *how* you present them. It’s the same way you, me, or any rational B2B buyer would make decisions. Your customers are no different.
“Harshith is going places!
We've been working together for 10 months, and it's been incredible to see the results: 1.5 million impressions and 8,000 new followers. Not to mention, he's helped us drive hundreds of thousands in sales.
Harshith is adaptable and truly makes an effort to understand your industry, which means he can capture your voice effortlessly. If you're looking for a high-caliber LinkedIn ghostwriter, I wouldn't hesitate to recommend him and his team.”
Wes Bush
,
CEO, ProductLed
Who Writes for you?
We’re a team of (chronically online) pre-GPT writers who have worked on over 120 executive brands in the last 6 years - from start-ups just getting their boots off the ground to billion-dollar enterprises. There’s a very good chance we already worked at companies at your stage and in your industry.
600% increase in organic engagement, audience up 12%, and frequent mentions of LinkedIn posts in discovery calls
CEO of an 8-figure RevOps agency
A (Fairly) Straightforward Process
WHAT'S INCLUDED
Everything You Need to Build a Predictable Pipeline.
Positioning, content, ads, and outreach—working together as one complete LinkedIn growth system.
THE H2H DIFFERENCE
H2H Copy vs Other ghostwriting agencies
H2H COPY
Writers who take your growth and their craft very seriously
No lock-in, month-on-month
Substance determines the format
First principles approach to marketing, storytelling, and distribution. This comes through a genuine effort to understand your company, industry and relentless experimentation. Context and nuance is key here.
No writer takes more than 4-5 accounts
Other Ghostwriting Agencies
Extreme reliance on AI for writing, resulting in dozens of sloppy patterns
3-6 months lock-in
Cookie-cutter templates
A lot of them rely purely on personal cringe-worthy content with forced business parallels – exactly the kind of content you hate and why LinkedIn gets a bad rep
Each writer is handed more accounts than they can handle
BY THE NUMBER
What a working system actually produces.
QUESTIONS
Pre-empting your objections
Is there a minimum lock-in period?
For now, there’s none. But we will change it to 3 months soon because that’s an appropriate time to notice:
- Compounding effects
- Specific patterns that work for you (eg: formats, pillars, etc.)
So it’s a good time to sign-up before I revise the FAQs section.
How soon can I see results?
First, it depends on what your definition of “results” is in this context. Are we talking impressions, followers, or leads???
Irrespective of your goals, I’d like to bring back the one phrase you hate the most — “it depends.” I’d be lying to you if I promised you a specific timeframe.
The stronger your social proof, the higher your odds of getting leads sooner.
If you can share meaty practical playbooks to your ICP, the faster your audience would grow.
Are you really not using AI in the process?
We are. But not as much with writing.
It’s definitely extremely helpful during the research phase. And to some extent, with a first draft. But thereafter, there’s lots and lots of editing involved.
The end goal is to fully eliminate AI out of the writing process. Nope, not even for the first draft. But let’s see how that goes.
“I’ve been getting high-quality inquiries from C-level execs at the kind of major companies we want to work with.
I didn't fully realize the depth of value you bring until I saw it in action.
I had assumed content would be easy for us to manage, but you've shown me how much strategy is involved. You're not just producing content, you're approaching it with intention, insight, and a clear plan for impact.”
Carolyn Dilks
,
CEO, Passetto
READY WHEN YOU ARE
Let’s Talk to us
If any of this sounds like the kind of agency you'd want writing under your name, let's talk.